Seoul Motor Show 2017

Exhibition stand from Genesis

From March 30 to April 9, the Seoul Motor Show 2017 attracted exhibitors and car enthusiasts to the Korea International Exhibition Center in the Korean capital. Held every two years, the show is one of the largest motor shows in Asia after Tokyo, Shanghai and China. On around 91,000 square meters, 180 exhibitors from nine countries showcased the latest in future mobility.

The newly formed Korean luxury brand Genesis also took advantage of the domestic stage on offer and presented the G90 Special Edition, not only the first special model in the brand's still young history, but also an even more refined version of its luxury saloon, on an impressive stand.

Around 3.5 km of L12 MK3 LED strips from Schnick-Schnack-Systems provided the right lighting atmosphere at the exhibition stand - installed in profiles with covers specially developed for the presentation. The strips were powered by 80 Long Distance Controllers.

Project

Wall construction made of profiles with monochrome, white LED strips

Setup
Production Resource Group

Lighting design
rgb GmbH

Photography
Genesis

Supplies

Award

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