Seoul Motor Show 2017

Stand of Genesis

From March 30 to April 9, the Seoul Motor Show 2017 attracted exhibitors and car enthusiasts to the Korea International Exhibition Center of the Korean capital. The bi-annual trade show is one of the largest car shows in Asia behind Tokyo, Shanghai and China. At around 91,000 square meters, 180 exhibitors from nine countries presented the latest on the topic of mobility for the future.

The newly formed, korean luxury brand Genesis also took advantage of the offered stage and presented at an impressive booth with the G90 Special Edition not only the first special edition of the fledgling brand history, but also an even more refined variation of its luxury limousines.

For the matching light mood on the stand, approximately 3.5km of LED-Strip L12 MK3 from Schnick-Schnack-Systems – installed in specially designed profiles with cover – were used. The power supply of the strips was done by 80 Long Distance Controller.

Shortfacts Seoul Motor Show 2017


Wall construction made of profiles with monochrome, white LED stripes



Production Resource Group

Light design

rgb GmbH