On September 12 and 13 the tenth edition of the Digital Marketing Expo & Conference (DMEXCO) took place in the Cologne exhibition halls with the motto "Take C.A.R.E. (Curiosity-Action-Responsibility-Experience)". In numerous keynotes, panel discussions and master classes, around 41,000 visitors had the opportunity to learn about and exchange information on the challenges and opportunities of digital transformation in marketing and on the latest trends in online marketing, e-commerce and social media.
More than a thousand exhibitors from over 40 countries, including market leaders and global players such as Facebook, Google, Adobe, Deloitte, Magento and Xing presented themselves at the Expo. In addition, the seminars and the conference at DMEXCO 2018 provided concrete knowledge and best cases of applications and possibilities of artificial intelligence or data-driven marketing, from the automation and networking of channels, platforms and assets to the development of new sales markets, technologies and e-commerce ecosystems.
Two of the four stages of the conference - the Motion Stage and the Congress Stage - were equipped with more than 2,800 LED strips from Schnick-Schnack-Systems. The strips were powered by Long Distance Controller.